Marketing Manager

Join the team at PUNIN GROUP, an international company in Cyprus! We’re growing fast, driven by innovation and excellence. Bring your skills and ideas to a dynamic and supportive environment.

Limassol, CyprusHealth & BeautyPrivate Aesthetic Center by PuninFull-time

Our cosmetology center offers premium services in the field of device-based cosmetology, grounded in advanced technologies, proven protocols, and a deep understanding of aesthetic science. We work with experienced professionals — licensed experts and medical practitioners — and every stage of the client journey is built on a foundation of professionalism and high-level service.Promoting such a product requires precision. Marketing in aesthetic medicine is not about reach for its own sake — it’s about delivering the right message, shaping communication with intent, and understanding your audience on a deeper level. We’re looking for a specialist who shares this philosophy and can build communications that reflect the quality and positioning of our brand.
Responsibilities:

Develop and implement the clinic’s marketing strategy: brand positioning, media planning, communication structure
Manage online promotion: setup and optimization of targeted and contextual advertising (in coordination with contractors), analysis of key performance indicators (CPL, CPA, LTV, ROI)
Grow the clinic’s social media presence: contribute to content planning, brief designers, ensure all visual and written materials align with brand guidelines
Work with influencers and opinion leaders: identify relevant partners, manage communication, launch integrations, and evaluate performance
Oversee print collateral: develop and order flyers, certificates, branded materials
Handle PR activities: liaise with relevant media outlets, prepare editorial content, coordinate publications
Participate in the organization of both external and in-house events
Analyze the marketing funnel and customer journey: evaluate client acquisition and retention stages, identify points for growth and optimization
Segment the client base, launch email and SMS campaigns, and manage loyalty and referral programs
Ensure consistency in visual identity and brand messaging across all client touchpoints

Requirements:

Minimum 3 years of marketing experience, preferably in beauty, medical, wellness, or premium service sectors
Solid understanding of digital tools: targeting, contextual advertising, SEO, analytics
Skills in strategic planning and project management
Experience working with creative and technical contractors
Strong sense of visual aesthetics, excellent written communication skills, attention to detail
Fluent in both Russian and English (written and spoken)
Ability to manage multiple tasks while maintaining focus, accuracy, and prioritization

What we offer:

Full-time, in-office position (Molos area)
Official employment, onboarding support
Opportunity to contribute to one of the most advanced and client-focused aesthetic medicine brands in Cyprus
Employee discounts across all PUNIN GROUP businesses
Opportunities for professional development: participation in industry events, training programs, and internal growth initiatives

If you’re someone who values structured work, can balance strategy and execution, and is fluent in today’s marketing tools — we’d be glad to explore the possibility of working together.

Ready to lead the conversation? Join PUNIN GROUP and help us shape the narratives that define modern Cyprus.

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